Slam Dunk "10 days after" campaign

It isn't a new campaign, it was on December 2004. And i read it in 2008. Right at the moment i read it, the feeling just come back. The day that I run to home after school every day for watch Slam Dunk on time; The day we play basketball after school, name ourselves as Slam Dunk character; The day we practice our basket skill at home. Seemed I am back to 12 again. I put the web link everywhere that I knew, and phone my friend:" hey! let's play basketball! right now, in school, as we were."

If you want to know why so many Chinese guy play basketball, please read it.

here are some useful links: Wikipadia some video free comic (best suggestion)

OK, in memory of my love, slam dunk. here are the 10 days after campaign, 6 video. really heart warmed, and really successful, a very very well done PR campaign. could put into EXCELLENCE..........

This 6 video will tell what is the aim, what is the objective, what is the tactics, how does it star, how does it media covered, how does blog works within, how does the message passed, how many people came and what did they do, everything is in. It will take a while to watch, but it's worth.

And it also public on youtube, bigger and clearer.

finally, is my favorite picture.

Saying:" Because I am a basketballman "

Will PR help Coca-Cola enterprise out of it's trouble.

It seems Coca-Cola enterprise had a hard time in 2008. According to Coca-Cola company annual report page 76, there profit decrease by 6538 million in 2008. The reason can be conclude in 3 ways. World's finance crisis; competitors; and Coca-Cola's reputation.

However, in 2008, the biggest competitor of Coca-Cola company, Pepsi, win the battle, and Coca-Cola get into troubles. Now, Coca-Cola enterprise is looking helps from CSR.

Personally, I would like to conclude Coca-Cola's problem as reputation problem. The biggest competitor of Coca-Cola is Pepsi, who target on young people. Young, flashing, cool are the reputation of Pepsi. The good thing of this reputation, is no matter what had happened or what will happen, young people spend their money on what they love.

I'm really sorry that I really have no idea about what is the Coca-Cola reputation. The advertisement of Coca-Cola appears in everywhere. Sports; fashion; games. Coca-Cola says it is Coca-Cola culture.

Facing to this finance crisis, Coca-cola enterprise looks to Bell Pottinger for Corporate Responsibility drive, and hope it will help. By the way, search coca-cola campaign in youtube, the last time they put a PR campaign was one years ago.

And now, Bell Pottinger, led by Alex Woolfall, head of issues management, will look to strengthen then firm's message in key business media in UK,France and Belgium. Hopefully, we will see lots of PR campaign of CCE, and the picture from PR week looks very nice. it's a good start.

does two way symmetric communication real exist?

i belived i know what is 4 US model communication after class, but not now, i'm real confucing.

4 US model is about 4 type communications: publicity; public information; two way asymmetric comunication and two way symmetric communication. once a information public, it will follow the 4 US model way boardcast. publity ==> public information ==> two way asymmetric communication ==> two way symmetric communication. ==> two way asymmetric ==> public information ==> publity. sounds good, PR send some information and successfully interested public and company sell the product after. But, does two way asymmetric real exist? or does it enroll in the part of communication? the reason of communication is get feedback and fix the plan. to keep balance between company profit and consumer benefit. the feedback should influence policy a lot. but , it doesn't work. and the two way symmetric communication should not include.

The Da Vinci Code can be consider as a example. religions against publish it, but in business position, it sells. coca-cola PR crisis in 1977 in India can be consider as another example. India government ask coca-cola company public it's secret formula or leave India. coca-cola choose leave. Or, Blizzard company never sell it's product before it satisfy himself but not 5 years waited consumer. in fact, i can not find any example for a successful two way symmetric communication. it seemed two way symmetric communication runs in an other level, like a subsystem. company communication system is publicity, public information and two way asymmetric communication. consumer level is two way asymmetric communication and two way symmetric communication ( public to public ).

it is a fraud. PR public information and made an open zone for public discuss. and after that, it is a successful 4 US model communication. the 4 us model is wrong!

"spring brother" campaign in china

who is the most popular guy in china? film star? politicians? no! the most popular guy in china is the guy in this picture, the "spring brother". this campaign star at 2007 and still developing. more people coming in every day. this campaign create by public, developed by public, broadcast by public. there isn't any business enrolled. this rule of this campaign is speak out your story with spring brother. and there are some definition every gamer must agree, I'll talk later.

the chinese word in the picture means: convert me, you will live forever

key words:

"spring brother" his name is 李宇春（Li Yu Chun）, man of man. the word "chun" means spring, and brother here means the big man, the one.

Li Yu Chun: she is a female singer star in china. famous by her middle-sex face. and she will become "he" when his name is "spring brother"

80's and 90's 80's = born in 1980-1989 90's = born in 1990-1999.

backgrounds :

there was a big argue between 80's and 90's. it start with some of the 90's define themselves as Non-mainstream, they drink and smoke, wear neutroclothes to hide their sex, treat sex as nothing, keep sending their anti-socialist statemens to internet. those behavior make 80's angry. and they decide to give them a lesson online. but nobody win that battle, because neither 80's nor Non-mainstreams are well organized. 80's need a leader, or at least a slogan .

the second war began when Li getting famous in female singer campaign. her fans are mostly made by 90's.One more time, those crazy empty-heads piss off 80's. This time, 80's decide to make up a spring brother in order to against. Li become a victim in this battle. or say, this is the time that "spring brother" coming to our world and become a savior.

Now, the story is on, now.

the campaign is: made spring brother real exist. it's all began with a slogan: spring brother is a real man (man of man). all the stories, photos, slogans and anything can prove he is a real exist as a man are well come.

the second war began when Li getting famous in female singer campaign. her fans are mostly made by 90's.One more time, those crazy empty-heads piss off 80's. This time, 80's decide to make up a spring brother in order to against. Li become a victim in this battle. or say, this is the time that "spring brother" coming to our world and become a savior.

Now, the story is on, now.

the campaign is: made spring brother real exist. it's all began with a slogan: spring brother is a real man (man of man). all the stories, photos, slogans and anything can prove he is a real exist as a man are well come. then, every thing comes very nature, people comes and leave a word about him. such as he is a cool man, and i'm one of his fans. than, things become interesting. more and more people trying to make a interesting word so that it will be carry out by every internet user. it's hard to translate to english because the culture things, the words go the following way:

Spring brother is a real man

no one can be more manlike than spring brother

he is a man of man

a man of man of man

a man of man of man of man

a man of man of man of man of man

..................................

and lots and lots very creative picture are post on the internet. (they use Photoshops to PH him)

the slogan on this picture is: there is no different between boys and girls, one child police. this slogan is made by gov, for against the born rate between male and female (116:100).

those pictures and slogans continued 2007 and 2008. try search :spring brother in google image. but in 2009, people found there is nothing to talk, all the words have been done. but they want this campaign continue. the spring brother transformed. it become a sprit as the frist picture. convert spring brother, live forever; convert spring brother, never get lose; convert spring brother, pass all exams. etc. it becoms a culture thing now.

P.S. Li doesn't respond this voice in this 3 years. did she enjoy it? or she belive spring brother? only spring brother knows.